Brand philosophy

Boldly Right, Quietly Perfected

Moving confidently in the deemed right direction, unswayed by external perceptions.
Nurturing a penchant for overlooked intricacies, quietly and relentlessly perfecting simply because it's right.
Streamlined and concentrated on the essence alone - this is THE HYUN's WAY.

Redefine and Recreate Japanese Wagyu

We believe artistry is essential in what we do.
Always on the lookout for new frontiers, Taking the road less traveled, Radiating joy that speaks louder than words -That's the mission we live and breathe. What we create consistently sets new standards.

The Journey Into A New Standard

THE HYUN deeply involve in the entire process, starting with the selection of raw meat
from farms in Japan and continuing through logistics and sales, all managed by our top-notch experts.
We are introducing the new standard for over 50 different cuts based on each's specific taste
and shape beyond the beef grading system.

THE HYUN – It’s your new standard of Japanese Wagyu

Explore a new standard for premium Japanese Wagyu
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253 Third Ave
New York, NY 10001
646.927.3295
info@thehyun.com
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